Riyadh cosmetics are not known for their quality.
But this week, they are giving their own seal a thorough review by a Japanese-American makeup artist who has been using them for a decade.
Boom Cosmetics announced the seal on Instagram and is working with a local makeup artist to create a new one.
The seal, created by Japanese makeup artist Nobu Matsuyama, is a tribute to the Arab culture and religion, which the cosmetics company describes as a “religious expression” of the Muslim faith.
Boom launched in 2015 in the upscale shopping district of Riyadh, Saudi Arabia, and quickly gained a loyal following.
A photo of the product’s packaging on Instagram went viral last month, sparking a flurry of sales and positive reactions.
In December, Boom celebrated its 10th anniversary by launching the riyada seal, a unique symbol of Arab culture, religion and religion in the Middle East.
Bubba Kush, a 22-year-old from New York City who goes by the handle izrael, has been following Boom for several years and has been buying their products for a year.
The seal has become an integral part of the brand’s brand, he said.
He said he was impressed by the quality of the seal, but was surprised to learn about its similarities to other seals in the world.
“Boom cosmetics is like a brand of art,” Kush said.
“They are so close to the original art and yet they are so similar.”
Kush also noted that there are more Arabic-style seal designs in the Asian market.
Kubba said Boom is trying to take its seal more mainstream.
We are really going after the next market, Bubba Kush said of the upcoming launch.
In addition to the ryada seal and the boom seal, Boom has launched two other seal designs: Auric cosmetics and qvc it.
It is possible that other companies are copying Boom’s seal designs, Kush said, but he expects the products will eventually be available for sale in the U.S.