Boomer cosmetics, the brand behind many of Australia’s top brands, has found itself on the wrong end of a scathing review of its cosmetics line by Australian cosmetics expert Jessica Hill.
Ms Hill, who has spent much of her career advising businesses on the need to have a range of products that can appeal to a broad audience, said she was shocked by the review.
“I was just shocked to see the tone of this review,” Ms Hill told ABC News Breakfast.
She said she would never criticise a beauty company for the way they reviewed products, but that this review was “totally out of line”.””
They basically said it was the worst review they’d ever seen.”
She said she would never criticise a beauty company for the way they reviewed products, but that this review was “totally out of line”.
They are very concerned about people not using the products.”‘”
What matters is how they’re using it, how they apply it to their face, how it interacts with the skin.”
They are very concerned about people not using the products.”‘
A lot of people aren’t going to get a good review’The Boomer Cosmetics website says that although the brand had sold out of products in their range, the reviews were “very positive”.
Ms Hill said she wasn’t surprised at the negative review, but wanted to find out more.”
People are not going to want to see it,” she said.”
Because they don’t think it’s going to work, they’re not going a good product and they’re very worried about it.”‘
It’s not a cosmetic’Ms Hill says that even if consumers did purchase a product, they wouldn’t know that it had been tested.”
If you want to test a product you can get a sample from the packaging, it’s not necessarily a cosmetic,” she explained.”
So even if you do have a product that is labelled a cosmetic, if you get a positive response on the bottle, the cosmetic may be tested.
“So it’s a lot of times people aren, for the most part, not going see the positive reaction on the product.”
Ms Hill is a consumer advocate, and she said the negative reviews were unfair.
“There are a lot more people than people are thinking about cosmetics, and cosmetics are a huge part of our lives,” she told ABC Breakfast.
“We are using cosmetics and makeup products all the time, it just doesn’t matter which brand they’re talking about.”
And I think that’s really unfair to say that they don and don’t care about consumers.”‘
Boom Cosmetics has been under pressure’Ms Goodman said Boomer had to take action.”
Boom has been incredibly vocal and extremely supportive,” she stated.”
We’re constantly doing a public campaign to educate people about Boomer’s products, and the people who are using Boomer are not just consumers, they are the very people who have been most negatively impacted by Boomer.”‘
They’re not buying into this argument’Ms Goodwin said that Boomer needed to change its strategy.”
These reviews are not about Boomers products,” she added.”
The problem is that Boomers are selling cosmetics without using them, and they are selling them to people who haven’t actually tried the product.
“So what they’re doing is trying to sell products without actually using them.
They’re selling them for the wrong people.”
When people are trying to buy cosmetics, they need to do the research, they should do the tests, and there should be testing and there shouldn’t be cosmetic that hasn’t been tested.”‘
We’ve got to change the way we market’Ms Hills said she believed the reviews should have been removed from the website.”
A lot more consumers would be better served by seeing a positive review, rather than seeing negative reviews, because it’s important for consumers to know that there’s no such thing as a cosmetic that’s not tested,” she continued.”
But if a cosmetic is going to be sold, it has to be tested.
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